Ripened Over Time
The history of the World of Edible Arrangements® is the stuff of legend. We invite you to take a quick trip through time with us, to see some of our most memorable moments…
Stay tuned to find out more about all of the latest and greatest happenings in Edible Arrangements® history. You never know what we might be up to next!
EDIBLE TO GO® EVERYWHERE
We’re pretty famous for our fresh fruit arrangements & legendary chocolate Dipped Fruit™ boxes. This year, we’re ready to delight even more taste buds with Edible To Go®! Now, every Edible Arrangements® store has personal-sized fresh fruit treats available on-the-spot, so you can pick up a little something delicious while you’re on-the-go: fresh fruit salads, fruit parfaits, chocolate Dipped Fruit™, Edible Pops®, fresh fruit smoothies & NEW Froyo Fruit Blends™ (available in select locations).
WHEN YOU’RE 15
We turn 15 this year and celebrate in style! Our birthday plans include exclusive special offers for our Guests, like a FREE chocolate Dipped Fruit™ box and more. And, of course, we throw ourselves a fun and fruit-filled 15th birthday party at our corporate headquarters.
We launch a program to help the brave men and women of our military achieve their own American Dreams -- we call it Hero’s Welcome™. This program helps veterans become Edible Arrangements® franchisees with specialized training, a franchise fee discount, and mentoring from existing franchisees who are also veterans. We also set a goal to provide job opportunities for 1,000 veterans nationwide!
We hit a Facebook milestone this year, reaching 500,000 “likes” on our brand Facebook page. We share the love by giving half-a-million pineapple cupcake pops to our loyal fans. We’re also ranked #27 in 1851's Social 100: Top Social Media Campaigns That Stand Out.
1,000 Stores and Counting
The 1000th Edible Arrangements® store opens in Cranston, Rhode Island. We celebrate with our franchisees at an event we aptly named the “Thousand Store Celebration.” Today, there are over 1111 Edible Arrangements® stores in 8 countries around the world!
Happy New Site!
Our brand new EdibleArrangements.com website launches on January 1st, 2010. Our Ecommerce team and web programmers ring in the New Year together with site testing and chocolate covered strawberries.
Edible Arrangements® introduces a new grab & go concept in select stores with the best fruit smoothies, juices and salads you’ll ever taste. At first, we call it “Frutation®.” Over the next few years, the concept will continue to grow. Today, we offer super quick and tasty grab & go products in every Edible Arrangements® store! (But now we simply call it Edible to Go®.) Stop by one of our Edible to Go® locations to enjoy delicious Fruitsala® or Frusundae® just to name a few!
Ready for Our Closeup
Edible Arrangements® begins its first ever national television advertising campaign. Franchisees rejoice.
Just for Kids
& Kids at Heart
We also launch a new (and irresistibly adorable) line of arrangements for kids of all ages featuring popular licensed characters and themes like Scooby Doo, Spiderman, Hello Kitty® and Mickey Mouse.
The Edible Arrangements® corporate headquarters moves to a new campus in Wallingford, Connecticut.
Our Kind of Town
The 500th Edible Arrangements® franchise opens in Chicago.
We introduce our Breast Cancer Awareness Collection, featuring pink chocolate, to show our support for a cause that’s important to us. We donate 10% of sales from the collection in the U.S. to the National Breast Cancer Foundation. In 2006, we partner with the Breast Cancer Society of Canada to do the same in Canada.
Edible Arrangements® is ranked 446th on Entrepreneur Magazine’s Franchise 500.
Edible Arrangements®, Eh?
The first Edible Arrangements® store in Canada opens in East Toronto. Canadians rejoice.
One Year Later…
The first Edible Arrangements® franchise store opens in Waltham, Massachusetts.
Traffic is Good for Business
Chris Dellamarggio is driving through Connecticut, and notices a sign that says “Edible Arrangements®.” He is intrigued. He takes a detour to visit Tariq’s store. He buys an Edible® fresh fruit bouquet. He is WOWed. Chris returns to that store many times. He convinces Tariq that he should franchise his fresh fruit concept so he can own an Edible Arrangements® store himself.
A Fresh Idea
Tariq developed a healthy obsession with fruit. He used his floral industry insight to develop a new business concept that is truly fresh: fruit bouquets! He opened the very first Edible Arrangements® store in East Haven, Connecticut.
At the age of 16, Tariq Farid buys his first business – a flower shop called Farid’s Flowers – while still in high school.
How Tariq Farid Made Fruit Baskets a $400 Million Business